Jaguar Land Rover and Chery Automobile Company hope to gain approval for a nearly $3 billion joint automotive venture in eastern China, according to a two-source report by Reuters.
If the deal is approved, it would be located in Shanghai in Changshu City and the facility would first manufacture Land Rover SUVs, followed by Jaguars.
Jaguar Land Rover, controlled by Tata Motors of India, had previously attempted joint venture deals with other Chinese partners, but negotiations stalled.
Last year, Jaguar Land Rover sold about 42,000 cars in China, while German stronghold Audi sold approximately 313,000 vehicles.
Approval for automotive manufacturers to build cars in China has become increasingly difficult. Fuji Heavy Industries, which intends to make Subarus with Chery in China, submitted its deal for approval in 2011. But the proposal has not yet been approved or rejected.
Article Last Updated: March 5, 2012.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
