Sergio Marchionne, the Italian-American CEO of Chrysler and Fiat, was the focus of one of the three weekly segments March 25 on 60 Minutes, the long-running Sunday night CBS news magzine.
Marchionne discussed, with questions by Steve Kroft, the return from certain demise of the two historic carmakers in the three-plus years since Marchionne took control.
Last year, Chrysler earned $183-million, its first profit since 2005. Fiat re-introduced last October, the Fiat 500cc, the iconic sub-compact.
Marchionne's companies were also responsible for the hiring of celebrities to tout Chrysler and Fiat — Eminem to Clint Eastwood, Jennifer Lopez to Charlie Sheen.
The entire interview is below:
https://www.youtube.com/watch?v=M469PJ5pdV0
Article Last Updated: March 25, 2012.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
