Few cultural curiosities are bigger than Twilight or the fascination with all things vampire. Even Audi likes the world of fangs and blood and evil, and it's featuring the vampire theme in its Super Bowl commercial for the Audi S7.
In the one-minute video, the driver of the Audi arrives at the forest campfire with a supply of blood in the driver's seat. But after he parks the car and his friends begin to greet their friend, daylight — the curse of vampires — appears from the Audi's front lights.
One at a time, the vampires "explode."
The commercials is likely to appeal to vampires and Twilight fans around the globe. Otherwise, likely, not so much.