Few cultural curiosities are bigger than Twilight or the fascination with all things vampire. Even Audi likes the world of fangs and blood and evil, and it's featuring the vampire theme in its Super Bowl commercial for the Audi S7.
In the one-minute video, the driver of the Audi arrives at the forest campfire with a supply of blood in the driver's seat. But after he parks the car and his friends begin to greet their friend, daylight — the curse of vampires — appears from the Audi's front lights.
One at a time, the vampires "explode."
The commercials is likely to appeal to vampires and Twilight fans around the globe. Otherwise, likely, not so much.
https://www.youtube.com/watch?v=lw9ZeXB2uKs
Article Last Updated: January 27, 2012.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
