With the marketing proclamation, "It's Ready. Are You?," Toyota has launched its multi-media marketing campaign for the 2012 Toyota Camry, the seventh generation of the popular sedan.
The best-selling car in the United States for nine straight years and in 13 of the past 14 years, the 2012 Toyota Camry features a more spacious and refined interior as well as improved dynamics and technology.
The 2012 Camry is among the first Toyota vehicles to offer Entune. Owners will be able to download a collection of mobile applications and data services via touch screen or voice command, incuding Bing, IHeartRadio, MovieTickets.com, OpenTable and Pandora.
The marketing campaign includes six TV spots, launching with "Built" during NBC Sunday Night Football. The spots will air during several shows, including Two and a Half Men, AFC/NFC Football and the World Series.
Toyota will also be part of automotive industry's coveted Super Bowl commercial package with two spots and well as have title sponsorship of the Toyota Halftime Report.
Beginning in November, consumers will have the opportunity to get behind the wheel of the 2012 Camry at more than 125 events through March 2012. The Toyota Drive Center national ride and drive tour, along with activations at select Life Time Fitness locations across the country, will give the public a chance to experience the vehicle firsthand.
For more information on the reinvented 2012 Camry, visit: www.toyota.com/camry.
Article Last Updated: October 17, 2011.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to this site, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and a monthly auto review column for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.