PGA Championship: 4 shots, 1 hole in one, 1 Mercedes-Benz

Spectators attending the PGA Championship this week will not only watch their favorite PGA Tour pros, but they’ll have a change to win a 2012 Mercedes-Benz ML 350.

The chance will be slim, but all spectators attending the PGA Championship can participate in the special hole-in-one competition from Thursday’s opening round through Sunday’s final 18 holes at the Atlanta Athletic Club.

Each guest will receive one shot per day on the par-3 — 165 yards for men and 145 yards for women. In addition to the opportunity to win the new Mercedes-Benz ML 350 as the hole-in-one prize, a closest to the pin prize is being awarded each day.

The attraction is part of the PGA Performance Center presented by Mercedes-Benz — the PGA Championship’s official vehicle. The German manufacturer will have its entire 2012 model year line-up in the 6,000 square-foot Performance Center on-site at the PGA Championship in Johns Creek, Ga.

The vehicles range August the SLS AMG and SLK roadsters to the C-Class Coupe, CLS, and ML SUV.

Beyond golfing skills tournament spectators can also test their road driving skill with SLS AMG Driving Performance Challenge, a driving game presented on several iPads that allow for head-to-head, timed racing competitions with the iconic SLS AMG.

To heighten the on-site experience for guests, Mercedes-Benz devised a special pass with embedded radio frequency technology (RFID) allowing guests to opt-in once and then play skill games throughout the week, keeping track of their scores and stats and benchmarking these against themselves and other guests. The goal is to eliminate the time it takes for guests to participate in these skill games and provide an opportunity for them to strive for personal achievement.

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