Auto show models: Pretty, smart and Sirens of Chrome

James Raia

As much as the new cars on display, so are the models hired by manufacturers to help showcase the automobiles to the largely male audiences attending car shows around the globe.

Once just pretty women, auto show models now know their car stuff. Which, of course, makes them even more attractive.Auto show models: Pretty, smart and Sirens of Chrome 1

Margery Krevsky, co-founder of the Productions Plus agency in 1981, became one of the major booking agents for auto show models. She’s now the author of the book Sirens of Chrome.

The 192-page volume (ISBN 1-879094-84-3, Momentum Books, $24.95) chronicles the history of the “human hood ornaments” from 1900 to now.

The book details:Auto show models: Pretty, smart and Sirens of Chrome 2

“These human hood ornaments and walking encyclopedias of fuel-economy and towing-capacity specifications are descendants of ancient Greek lore. They seek not to dash ships upon rocks but to entice the purchase of land-worthy ships to sail upon the highways and byways of America.”

Krevsky writes, of course, with intimate knowledge of her topic. And there there photos of automotive history and women who work in the evolving and still extraordinarily popular auto show model phenomenon.


Article Last Updated: June 22, 2011.

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