Coda joins Tesla, Hyundai, sets debut in shopping mall

James Raia

Coda Automotive Inc., the electric carmaker, will join Telsa and Hyundai when it opens its first showroom in July at a Southern California shopping mall.

The Santa Monica auto and electric battery company has signed a lease to open a 900-square-foot store at Westfield Century City. Its current occupants are primarily high-end clothing and jewelry retailers.

Hyundai and Tesla also have showrooms in shopping malls.Coda joins Tesla, Hyundai, sets debut in shopping mall 1

To hopefully jump-start sales, Coda is negotiating fleet deals with companies looking to increase their use of alternative fuel vehicles. Both Hertz Corp. and Enterprise Holdings Inc. have expressed interest in placing $44,900 Coda sedans in their rental fleets once they go into production, according to a report in the Los Angeles Times.

The company plans to supplement the Westfield Century City showroom with Internet sales and the development of an alternate sales network

Article Last Updated: April 18, 2011.

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