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Coda joins Tesla, Hyundai, sets debut in shopping mall

Coda Automotive Inc., the electric carmaker, will join Telsa and Hyundai when it opens its first showroom in July at a Southern California shopping mall.

The Santa Monica auto and electric battery company has signed a lease to open a 900-square-foot store at Westfield Century City. Its current occupants are primarily high-end clothing and jewelry retailers.

Hyundai and Tesla also have showrooms in shopping malls.Coda joins Tesla, Hyundai, sets debut in shopping mall 1

To hopefully jump-start sales, Coda is negotiating fleet deals with companies looking to increase their use of alternative fuel vehicles. Both Hertz Corp. and Enterprise Holdings Inc. have expressed interest in placing $44,900 Coda sedans in their rental fleets once they go into production, according to a report in the Los Angeles Times.

The company plans to supplement the Westfield Century City showroom with Internet sales and the development of an alternate sales network

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