Coda Automotive Inc., the electric carmaker, will join Telsa and Hyundai when it opens its first showroom in July at a Southern California shopping mall.
The Santa Monica auto and electric battery company has signed a lease to open a 900-square-foot store at Westfield Century City. Its current occupants are primarily high-end clothing and jewelry retailers.
Hyundai and Tesla also have showrooms in shopping malls.
To hopefully jump-start sales, Coda is negotiating fleet deals with companies looking to increase their use of alternative fuel vehicles. Both Hertz Corp. and Enterprise Holdings Inc. have expressed interest in placing $44,900 Coda sedans in their rental fleets once they go into production, according to a report in the Los Angeles Times.
The company plans to supplement the Westfield Century City showroom with Internet sales and the development of an alternate sales network
Article Last Updated: April 18, 2011.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
