Subaru, which debuted seven commercials during Super Bowl XLV featuring dogs rescued from shelters, was back with several of the favorite 30-second spots during the 2011 Westminster Dog Show.
It was an ideal match. Since nearly 70 percent of Subaru drivers are pet owners, the commercials, including two of the most popular, “Snowballs” and “Donuts,” were nearly a continuation of the famous show.
The two commercials, like other dog-related Subaru commercials, featured the text “Dog Tested. Dog Approved. Dog Love.”
Subaru maintains an ongoing partnership with the American Society for the Prevention of Cruelty to Animals (ASPCA). Subaru also supports ASPCA events, and ASPCA Guardian Members receive a discount at participating Subaru dealers throughout the year to thank them for their contributions to animal welfare.
Subaru’s popularity amongst pet owners stems from the pet-friendly features of their vehicles, especially the Outback and Forester. Last year, AAA named the Subaru Forester one of the best options for dog owners in their Active Lifestyle category. The Forester’s low tailgate provides easier access for dogs, and the 68.3 cubic feet of cargo space within is enough room for even large dogs to lie down.
The Westminster Dog Show this year featured 179 breeds and varieties, with six making their debt — Icelandic sheepdogs, redbone coonhounds, Leonbergers, Boykin spaniels, cane corsos and bluetick coonhounds. A Scottish Deerhound won Best of Show.
Here are two of the commercials that aired during the Westminster Dog Show