Like manufacturers featuring stunning models at auto shows, the same equation works in print and in video marketing. But throw in a performance Lexus and add a little suspense, and it’s a great way to sell cars — or at least yellow bikinis.
In the video below, champion drifter racer Rhys Millen guides the Lexus LFA super car around super model around Rianne Ten Haken.
Photographer Yu Tsai explains his concept in the video, Rhys does an extraordinary job getting the Lexus close to the model.
And Ten Haken? She just stands there and then comments she had no idea how close the car was. Of course, the dilemma is whether those watching the video will even care about the car.
https://www.youtube.com/watch?v=X8WV3k5Zdik
Article Last Updated: February 16, 2011.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
