Golden Globe Awards: Chrysler shines with black & white ad

James Raia

Chrysler has promoted its cars in recent years with several innovative commercials. It may have outdone itself with the primarily black-and-white commercial broadcast during the 68th Golden Globe Awards.

The commercial is called “Whatever Happened to Style?” and it showcases numerous classic cars through different decades.

The text begins with the words:

“Whatever happened to style? Where has the glamour gone? Wasn’t too long ago. America had it. Looking and feeling like a million bucks.

“It was practically a birth rite. We didn’t race from A to B. We cruised. Going for a drive was a big deal. And when we arrived . . we arrived in style.”

The music accommodating the commercial is “One Million Miles Away” by the Joshua Ralph. Often known as J. Ralph,  the musician’s songs have been featured in commercials for Porsche, Nike, Volkswagen, Volvo and Chrysler, among other companies.

Article Last Updated: January 16, 2011.

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