Chrysler has promoted its cars in recent years with several innovative commercials. It may have outdone itself with the primarily black-and-white commercial broadcast during the 68th Golden Globe Awards.
The commercial is called “Whatever Happened to Style?” and it showcases numerous classic cars through different decades.
The text begins with the words:
“Whatever happened to style? Where has the glamour gone? Wasn’t too long ago. America had it. Looking and feeling like a million bucks.
“It was practically a birth rite. We didn’t race from A to B. We cruised. Going for a drive was a big deal. And when we arrived . . we arrived in style.”
The music accommodating the commercial is “One Million Miles Away” by the Joshua Ralph. Often known as J. Ralph, the musician’s songs have been featured in commercials for Porsche, Nike, Volkswagen, Volvo and Chrysler, among other companies.
https://www.youtube.com/watch?v=HkzoAhAS0Kg
Article Last Updated: January 16, 2011.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.