Mercury sales have been hard hit during the recession, although the brand had a 20 percent increase in sales for the one-year period ending at the end of April. Overall, Ford sales for the same 12-month time frame were up 26 percent.
Mercury currently offers just four models: Grand Marquis, Mariner, Milan, and Mountaineer. No new products have been announced, and both the Grand Marquis and Mountaineer are not expected to return next year.
In Mercury does cease, it will join recent casualties, Pontiac and Saturn.
Ford in recent years has also sold Aston Martin, Jaguar, Land Rover and Volvo. As such Ford Motor Company may soon have only two brands: Ford and Lincoln.
Article Last Updated: June 2, 2010.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to this site, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and a monthly auto review column for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.