The Super Bowl commercial for the 2010 Audi A3 TDI, honored as the Green Car of the Year, has attracted a lot of attention for a variety of reasons. It’s simultaneously funny and not funny, clever and stupid, and features a jingle by the band Cheap Trick.
It’s all about the Green Police, tracking down “violators” and arresting them for eco rules mistakes.
The commercial’s controversial nature, including gratuitous violence, will likely get a lot more attention. But it may also join the fraternity of commercials that get remembered more for the nature of the commercial rather than the product it’s touting.
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Article Last Updated: February 8, 2010.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
