Ferrari Red will also be "Green" says company president

James Raia

September 9, 2009

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Ferrari, according to company president Luca Cordero di Montezemolo, is also developing hybrid vehicles.

Ferrari is currently developing a vehicle that will use alternative energy sources and which will be based on its Formula 1 vehicle.

In Formula 1, Ferrari uses a Kinetic Energy Recycling System (KERS), designed to draw extra power from the brakes.

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Ferrari said its hybrid will be available to the general public in 2015.

Montezemolo said he believes the public will embrace a hybrid or electric Ferrari since “It’s the best sports car in the world and it will still fundamentally be a Ferrari.”

James Raia

A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004. In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida. An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.

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