Ferrari red is an automotive industry icon. But even one of the world’s most prestigious vehicles, all visible in the manufacturer’s web sites, ferrari.com, will soon also be “green.” The Italian manufacturer’s president said in a recent newspaper interview that Ferrari plans to cut its vehicles’ greenhouse gas emissions by nearly half by 2012.
Ferrari, according to company president Luca Cordero di Montezemolo, is also developing hybrid vehicles.
Ferrari is currently developing a vehicle that will use alternative energy sources and which will be based on its Formula 1 vehicle.
In Formula 1, Ferrari uses a Kinetic Energy Recycling System (KERS), designed to draw extra power from the brakes.
Ferrari said its hybrid will be available to the general public in 2015.
Montezemolo said he believes the public will embrace a hybrid or electric Ferrari since “It’s the best sports car in the world and it will still fundamentally be a Ferrari.”