Apple Watch: car tech craze or auto disaster?

Michael James

The announcement of the Apple Watch was long anticipated. And if April’s release date materializes it will be interesting to observe the effects the Dick Tracy-like contraption to various industries — particularly the automotive world.

The possibilities are vast. Will the media frenzy about the watch reflect an equal excitement about Apple stock? How will the new watch and its myriad functions change industry, the mainstream watch world to the ever-advancing infotainment systems and driving habits in the auto industry?

Tim Cook, the Apple CEO said, among other features, the Apple Watch would soon feature Car Play. It’s the application Cook said every major car manufacturer has committed to use. It will allow the watch features to function via iOS and Android infotainment system platforms.

Apple is steadfast in its believes the Apple Watch will make every phone feature easier and safer to use while driving — text-to-speech and voice recognition play. Cook wants the Apple Watch to open car door and replace key fobs.

But Apple’s long-awaited announcement also prompted plenty of satire via a potential Apple Watch predicament.

What if buyers of the new wave timepiece are so enamored by their wrist decorations, they use them, or at least stare at them while driving and without connecting to their car’s infotainment systems?

Will the Apple Watch add to one current dilemma in the auto industry — technology anxiety?

The Onion, the irreverent publication subtitled “America’s Finest News Source,” had plenty of fun with the Apple Watch media overkill. It used the Apple Watch unveiling as its question of the day for its man (and woman) on the street feature.

The publication’s statement:

“Ahead of today’s release of the Apple Watch, Apple CEO Tim Cook said in an interview the new device will function in place of keys to unlock cars and allow drivers to make calls without taking their hands off the steering wheel. What do you think?”

The responses:

“Awesome. It currently takes three seconds to get into my car, but I’ve been trying to trim that down to two.” — David Greer, Veterinary Litigator.

Are these features backwards-compatible with the 1999 Buick LeSabre — Frank Dorff, Museum Cleaner.

The key industry is long overdue for some disruption — Alyssa Bolden, Query Checker.

What do readers of thweeeklydriver.com think?

Will the Apple Watch be the next technology craze, a quick flash or a complete bust?

Article Last Updated: March 10, 2015.

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