Google this: Honda gets best website car industry honor

Statistics for online car purchases, or at least the amount of time car buyers spend researching car purchases online, has dramatically increased in recent years. Which is why manufacturers strive for efficient, informative web sites. Honda has the best automaker website, according to J.D. Power & Associates.

Honda (www.honda,com) is followed by Mazda, Mini, Porsche and Acura in the 1,000 point ranking system based on speed, appearance, navigation and information/content.

According to J.D. Power, Honda.com performed well on information/content, navigation and speed measures (meaning appearance apparently wasn’t Honda.com’s site’s strong point).

The Power Manufacturer Website Evaluation Study began in 2000 and is now measured twice a year.

According to Arianne Walker, director of marketing and media research at J.D. Power:

“Websites that are ranked as being the least useful or satisfying tend to have home pages that offer very little model-level information, if any, as well as cumbersome or inconsistent navigation.”

Here’s ranking of best manufacturer websites (based on a 1,00-point scale):

1. Honda, 836; 2. Mazda, 818; 3. Mini, 815; 4. Porsche, 814; 5. Acura, 813; 6. Ford, 810; 7. Mercedes-Benz, 805; 8. Nissan, 804; 9. Hyundai, 803; 9. Mitsubishi, 803; 11. Infiniti, 802; 11. Kia, 802; 13. BMW, 798; 13. Lexus, 798; 15. Lincoln, 795; 16. Dodge, 792; 17. Land Rover, 791; 18. Cadillac, 787; 19. Toyota, 783.

21. Chevrolet, 779; 21. GMC, 779; 23. Buick, 778; 24. Jeep, 776; 24. Volvo, 776;
26. Suzuki, 775; 27. Chrysler, 773; 28. Subaru, 764; 29. Mercury, 757; 30. Audi, 740; 31. smart, 739; 32. Jaguar, 737; 33. Volkswagen, 735; 34. Scion, 695.