In addition his status a Detroit-area native, Allen is owner of a 1996 LT5 Impala SS among several other cars.
“Tim Allen brings the right combination of a recognizable voice with the credibility, likeability and humor that will connect with viewers,” said Joel Ewanick, GM’s CMO. “His passion for all things cars makes him the perfect match for the Chevrolet brand.”
Allen’s voice is first heard in the new Chevy Cruze campaign. The carmaker plans to utilize Allen in additional but undetermined advertising campaigns.
Chevrolet will have an advertising presence during the Super Bowl television broadcast for the first time in three years in 2011.
Article Last Updated: March 27, 2026.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.