The Hyundai Equus is being touted as competition for the Lexus LS 460 and the Mercedes Benz S550 sedans.
The iPad, scheduled to debut April 3 as Apple’s sleek tablet computer. It will be included as part of the package for consumers who buy an Equus, which has Hyundai says will be priced between $50,000-$60,000.
“They (Hyundai) are trying to position themselves as a modern, in-touch, technologically savvy brand, Mike Bloxham, director of insight and research at Ball State University’s Center for Media Design, told Hirsch. “It’s the sort of innovation you would expect from BMW or Mercedes, but not Hyundai.”
Hyundai believes its customers willing to spend more on a new luxury car are likely the same customers interested in new technology gadgets.
The iPad included in the new Hyundai cars will include a digital version of the vehicle’s owner’s manual.
Article Last Updated: March 27, 2026.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.