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Ford, with more than 100 years of truck heritage, is entering a white space segment of extremely small pickups by petitioning the Unicode Consortium to add a pickup truck emoji to the approved list of icons.

Ford celebrates enduring truck success with clever emoji

Ford Motor Company makes the country’s best-selling vehicle, the F-150 pickup. It takes the truck seriously. But the carmaker can also have fun.

July 29, 2019

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