Company Profile
The Weekly Driver is an automotive media platform combining rigorous journalism with multi-platform reach to deliver comprehensive car reviews, industry insights, and lifestyle content to an engaged readership.
Originally launched in 2003 as a weekly syndicated feature through the Canadian network CityExpress.com, the publication has evolved into a dynamic digital-first media brand that maintains its foundational commitment to authentic automotive journalism while embracing modern content distribution strategies.
The Weekly Driver operates as both an independent review site and syndication partner, distributing content across multiple channels to maximize reader engagement and industry influence.
The editorial approach emphasizes real-world vehicle testing, data-driven analysis, and lifestyle integration, reflecting the automotive industry’s shift toward experience-focused storytelling rather than traditional specification-heavy reviews.
Content spans from detailed new car evaluations and industry trend analysis to road trip narratives and sustainability mindfulness automotive coverage, positioning the publication to serve both enthusiast audiences and mainstream car buyers making informed purchasing decisions.
The Weekly Driver’s syndication model enables widespread content distribution while maintaining editorial independence, with reviews and features available for electronic and print republication through licensing agreements.
Automotive expertise reaches readers across diverse platforms, while the publication’s established reputation for thorough, unbiased vehicle assessments continues to attract both readers seeking purchasing guidance and industry professionals monitoring market trends and vehicle developments.
The Weekly Driver Authors
Michael Kahn
Publisher
Michael Kahn began his automotive career behind the lens at MotoGP Laguna Seca, mastering split-second storytelling at 165 mph. Today, as publisher of The Weekly Driver and its 280-episode podcast, he delivers 350,000 cross-platform impressions monthly.
After cutting his teeth photographing the world’s fastest riders rocketing through Laguna Seca’s infamous corkscrew, Michael applied that same high-tempo discipline to brand storytelling.
From trackside pits he pivoted to crafting OEM campaigns that follow vehicles beyond the spec sheet, where he documents EVs tackling Sierra Nevada switchbacks, midsize SUVs doubling as mobile campsites, and compact crossovers conquering grocery runs with the same poise they show on canyon roads.
Projects pair cinematic visuals with data-driven copy, ensuring lifestyle emotion is backed by measurable lift in awareness and intent.
OEMs turn to his photography, videography, and journalism to translate real-world adventures from road-trips to camp-outs, or daily errands for the everyday driver, into lifestyle narratives that convert readers into buyers.
Brands choose to work with The Weekly Driver because content captures motion and emotion in ways that command attention across crowded feeds.
Storytelling prioritizes experiences over spec sheets, echoing the industry’s shift from feature-selling to lifestyle-selling, an approach that appeals equally to luxury marques and mass-market OEMs.
Advertisers benefit from his integrated media footprint, which weaves website articles, podcast episodes, and social content into cohesive, metrics-rich campaigns.
Michael is also the founder of the lifestyle blog MK Library.