While Monterey Car Week’s public events capture global attention, the automotive world’s most coveted experiences unfold behind gated driveways and within private estates scattered across the Peninsula.
These invitation-only gatherings, whispered about on social media and accessible only to industry insiders and loyal customers of luxury car manufacturers represent the true pinnacle of automotive exclusivity.
From Range Rover’s hillside mansion transformations to Ferrari’s private villa celebrations, dubbed Casa Ferrari, the Peninsula becomes a playground for brands seeking to connect with their most valued clients away from public scrutiny.
Ferrari’s Casa Ferrari represents perhaps the most coveted invitation. Situated in the Carmel Highlands on Route 1, the venue strikes a deliberate chord with Ferraristi familiar with Enzo Ferrari’s historic home at the Fiorano test circuit.
Bentley’s Home of Bentley adjacent to Pebble Beach Lodge features displays of the latest models from Crewe, deep dives into craftsmanship, and dedicated spaces for customers to work with designers on co-creations.
The experience includes test drives of fourth-generation models and exclusive access to heritage vehicles making their first appearances outside the UK. The venue operates as both a showcase and a private commissioning space for Bentley’s most valued clients.