The Story Behind Kendrick Lamar’s Buick GNX for the Super Bowl LIX Halftime Show

theweeklydriver.com

Kendrick Lamar’s Super Bowl LIX halftime performance featured a prominent automotive centerpiece: a black 1987 Buick GNX.

Photo: YouTube screenshot.

The vehicle, which played a key role in the show’s opening moments, holds significant personal and artistic meaning for the rapper.

Photo: Michael Barera.

The GNX, or Grand National Experimental, was a limited-edition performance car produced by Buick in 1987. Only 547 units were manufactured, making it a rare and sought-after collector’s item.

The car’s appearance at the Super Bowl halftime show coincides with Lamar’s latest album, titled “GNX,” released in November 2024. Throughout the album, Lamar makes numerous references to the Buick muscle car, underscoring its importance in his artistic vision.

Photo: YouTube screenshot.

After acquiring the vehicle from a used car dealership in Riverside, Eastland faced the controversial task of modifying its interior. He acknowledged the contentious nature of this decision, describing it as “sacrilegious.”

Photo: Michael Barera.

The modifications were deemed necessary to adapt the vehicle for its role in the elaborate stage production, balancing the preservation of its iconic exterior with the practical requirements of the high-stakes performance.

The use of the GNX in Lamar’s performance symbolizes themes of power, speed, and exclusivity, mirroring his status in the hip-hop industry. It also serves as a visual representation of Lamar’s personal history and artistic journey.

Photo: YouTube screenshot.

Lamar’s inclusion of the GNX in his Super Bowl performance has brought renewed attention to this iconic American muscle car. As a result, interest in the GNX may increase among hip-hop fans and car enthusiasts alike.

Photo: Michael Barera.

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