Skoda extends Tour de France sponsorship through 2012

| |

Skoda Auto and Amaury Sport Organization, owners of the Tour de France, have agreed to terms for the Czechoslovakian carmaker to remain the official vehicle of the world’s biggest cycling event through 2012.

Skoda’s vehicles are not available in the United States, but the brand is distributed in about 40 countries. It supplies more than 200 cars to the Tour de France for teams, support vehicles and race organizers in exchange for advertising opportunities throughout the event.

In addition to providing vehicles to the race since 2004, Skoda is also sponsor of the event’s white jersey — for the best rider under age 25.

Advertising Disclosure: TheWeeklyDriver.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

In 2010, Skoda will continue its support of eight professional teams: Cofidis, Cervélo Test, Francaise des Jeux, Euskateltel – Euskadi, Milram, Rabobank, Saxo Bank, OmegaPharma-Lotto and two technical race support teams, Shimano and Mavic.

The 97th Tour de France will be held July 3-25, beginning in Rotterdam, The Netherlands, and continuing through Belgium and France before ending in Paris on July 25.

Tags
Previous

Chevrolet debuts 2011 Corvette Z06 carbon limited edition

Apple iPad, Hyundai Equus soon to travel technology highway together

Next

Leave a Comment