Skoda Auto and Amaury Sport Organization, owners of the Tour de France, have agreed to terms for the Czechoslovakian carmaker to remain the official vehicle of the world’s biggest cycling event through 2012.
Skoda’s vehicles are not available in the United States, but the brand is distributed in about 40 countries. It supplies more than 200 cars to the Tour de France for teams, support vehicles and race organizers in exchange for advertising opportunities throughout the event.
In addition to providing vehicles to the race since 2004, Skoda is also sponsor of the event’s white jersey — for the best rider under age 25.
In 2010, Skoda will continue its support of eight professional teams: Cofidis, Cervélo Test, Francaise des Jeux, Euskateltel – Euskadi, Milram, Rabobank, Saxo Bank, OmegaPharma-Lotto and two technical race support teams, Shimano and Mavic.
The 97th Tour de France will be held July 3-25, beginning in Rotterdam, The Netherlands, and continuing through Belgium and France before ending in Paris on July 25.