Home » Auto Industry News » Women of the L.A. Auto Show: Tradition of sexy models presenting cars continues

Women of the L.A. Auto Show: Tradition of sexy models presenting cars continues

As the first major car show of the year (even though it’s held in November), the 2012 Los Angeles Auto Show is not only showcasing several-dozen world and North American automotive debuts, it’s also continuing the tradition of displaying the cars with models.

The automakers may not be willing to admit it, but the choice of models they choose to present their new products around the world may be as important as the cars presented. It all means one thing: pretty women.

The history of the car show models is detailed in the 2008 book called “Sirens of Chrome” written by Margery Krevsky. The practice auto show models may be viewed as sexist by some. But the tradition is well accepted in the auto industry and the women who participate seem to enjoy their jobs.
Even National Public Radio produced a story about Auto Show Models called “Want To Chat Up An Auto Show Model? Talk Cars.”

Some of the manufacturers’ models were just arriving early on the first of two Media Days at the L.A. Auto Show, but plenty were ready for what they like to do and what they do best — pose.

The Weekly Driver will post several galleries during L.A. Auto Show, but here’s a tease:

 

 

Leave a Reply