- By James Raia
- Published 07/23/2008
A land developer in Australia has taken a new appraoch to stimulating business: Buy land, get a free Toyota Prius.
Mark Chapman, a property developer on the Gold Coast of Australia, is giving away free cars with every block of land sold at an environmentally sustainable estate.
Chapman, ounder of Currumbin Ridge, will provide a $40,000 Toyota Prius hybrid top the purchaser of each of the next six sales at his $80 million gated development.
The 33-year-old oil miner-turned environmental crusader, who has funded the giveaway himself, said he hoped prospective home buyers would grasp the opportunity to reduce their carbon footprint.
"I don't think this is a gamble from a marketer's perspective, as much as it is a good step toward environmental solutions for the future," Chapman said.
The 28-acre development, which boasts 14 acres of rehabilitated bushland, is built on sustainable, locally produced materials.
"We use recyclable building material from Yatla, among a vast array of other such materials," Chapman said. "The Prius is simply the icing on the cake in this case.”
And the cake is green.