If a consumer has $75,000 to spend on a vehicle — the Audi A8 L Quattro, for example — do they care if it requires premium fuel and that in some consumer guide tests, its 16 mph in highway driving fell far short of the manufacturer's estimates?
But my vehicle also included various options that added nearly another $6,000 to the price. Those features included the aforementioned 19-inch wheels ($1,900), a Launch Convenience Package (electronic rear sunshade, rear vanity mirrors and tire pressure monitoring system, $1,200) and Cold Weather Package (heated front and rear seats, ski rack and heated steering wheel, $1,100). Two other options and a destination charge brought the car's price to slightly more than $75,000.