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Ford Joins Suffering Auto Industry With Huge Sales Decline
http://www.theweeklydriver.com/articles/1139/1/Ford-Joins-Suffering-Auto-Industry-With-Huge-Sales-Decline/Page1.html
By James Raia
Published on 07/1/2008
 
Amid recent rumors of a bankruptcy of one of its rivals, Ford Motor Co., has added more concern to the troubled automotive industry by announcing its sales fell 27.9 percent in June. Ford’s announcement came eon the first day of the second half of the year and only a few days after rumors of Chrysler’s demise spread throughout the industry.

Amid rumors of the bankruptcy of one of its primarly rivals, Ford Motor Co., added more fodder to the troubled automotive industry by announcing its sales fell 27.9 percent in June.

Ford’s announcement came on the first day of the second half of the year and only a few days after rumors of Chrysler’s demise spread throughout the marketplace. Chrysler has vehemently denied it will seek bankruptcy protection.

Ford said its decline, which includes a 14 percent decrease in sales in the past year ending June 30, is based on higher gas prices and low consumer economic confidence.

The Detroit manufacturer reported particularly poor sales of pickup trucks and sport utility vehicles, including a 41 percent year-over-year decline for the F-Series pickup and a 52 percent drop for the Ford Explorer SUV.

According to an Associated Press report, the demand for fuel-efficient cars has prompted skyrocketing  sales for  Toyota Motor Corp. and Honda Motor Co.

Ford said sales of its smallest car, the Ford Focus, rose 28 percent in the first six months of the year, despite declining sales in June. Ford recently said it plans to increase production of the Focus as wells the Mercury Mariner and Ford Escape small SUVs.