The Super Bowl commercial for the 2010 Audi A3 TDI, honored as the Green Car of the Year, has attracted a lot of attention for a variety of reasons. It’s simultaneously funny and not funny, clever and stupid, and features a jingle by the band Cheap Trick.
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Ferrari is the most iconic and most widely followed luxury car available to the general public. But even the prestigious luxury Italian carmaker understands the changing automotive landscape.
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Toyota Motor Corp., has notified its dealers in Japan the carmaker will recall 300,000 Prius hybrid vehicles, the world’s largest-selling hybrid, because of brake flaws. Newspapers in Japan reported the pending recall of 2010 models in Sunday, Feb. 7 editions.
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The Honda Crosstour is the innovative new Accord. It’s been a big hit in its short tenure on market as a new vehicle for 2010. In the Honda 30-second commercial, an animated squirrel with an insatiable appetite for “squirreling away” all things cargo, does so with a bunch of stuff stashed in back of the Crosstour.
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Automakers have been major contributors through the years to a much-anticipated social phenomenon: Commercials of the Super Bowl. The 30-second and one-minute spots are the most expensive on television.
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Kia is advertising the 2011 Sorento with an innovative Super Bowl ad geared toward kids and their parents and featuring Yo Gabba Gabba figures. The ad features the creatures fantasizing in different situations, like partying in Las Vegas and hanging out in a hot tub bikini-clad young woman with a come-on look on her face.
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